Sales Negotiations Skills

Noa Sheer from Sheer Negotiations

 
The trick of earning trust is to
avoid all tricks.
— Gerald Weinberg

There are many approaches to sales conversations. Ours is aimed at genuine connection, proactive needs identification and long term loyalty. We focus on understanding how the customer views the relationship with us, and how we can shift from “sales person” to “the trusted advisor”.

Our sales negotiation program is tailored to the level of experience and confidence of your team. At every level, we explore human biases and decision making insights, learn how to fast track trust and to identify the motivations and drivers of others.

 

Why Negotiation Skills Matter in Sales

Negotiation is at the heart of every successful sale. It’s not just about pushing for the highest price or making a quick deal; it’s about understanding the needs of your client, being the solution to those needs, and crafting agreements that benefit both parties. In today's competitive market, the ability to negotiate effectively is what sets top sales professionals apart.

We Will Build These Essential Skills:

  • Learn how to read your clients’ motivations and adapt your product to be the solution to their needs.

  • Proactively design the relationship narrative, or in other words, what role you play in your clients’ lives.

  • Build the foundation necessary for repeat business and returning clients.

  • Learn implementable techniques to influence and persuade.

  • Equip yourself with strategies to confidently steer the conversation with the client towards the optimal outcome.

 

Tailored Training for Maximum Impact

No two sales teams are alike, and that’s why our workshops are tailored to meet the specific needs of your business. We take the time to understand your industry, challenges, and goals, and customise our training content to ensure it resonates with your team. Whether you’re dealing with complex B2B negotiations or high-volume B2C transactions, we have the expertise to help you succeed.

Our workshops are highly interactive, combining real-world scenarios, role-playing exercises, and practical tools that can be immediately applied in your day-to-day sales activities. We don’t just teach theory—we provide actionable strategies that deliver results.

 
 

The Benefits of Our Sales Negotiation Training

When you invest in our sales negotiation training, you’re not just learning how to negotiate—you’re gaining a competitive edge that can significantly impact your bottom line. Here’s what you can expect:

Outcomes You Can Expect

  • By mastering negotiation techniques, you’ll be able to close more deals and increase the value of each sale.

  • Using insights from the program, you will be able to be more strategic in your communication with the client, to build the relationship you want.

  • With better relationships with suppliers, and stronger relationships with clients, profit margins will increase.

  • With a clear negotiation strategy in place, you’ll approach every sales conversation with confidence, knowing you have the skills to achieve the best possible outcome.

 
 

Who Should Attend?

  • Client facing professionals at every level of experience.

  • Sales managers who want to coach and motivate their teams for better results.

  • Gain the skills you need to negotiate better deals with suppliers, clients, and partners.

 

Ready to Elevate Your Sales Team?

Let’s work on a bespoke training plan and strategy for your business and your team that will deliver to your objectives in a way that is right for your culture and your clients.